As passionate pet owners, we always want the best for our furry family members. When it comes to choosing the right dog food brand, one consideration is ownership. Who owns the brand? Who is behind the scenes, ensuring the quality and nutritional value of the products we feed our beloved pets?

Today, I’m excited to delve into the ownership of Canidae Dog Food, one of the most trusted brands in the industry. Let’s uncover the details of this pet food powerhouse and the dedicated team that stands behind it.

Key Takeaways:

  • Canidae Dog Food is owned by Ethos Pet Brands.
  • Ethos Pet Brands was formed through the merger of Natural Balance Pet Foods Inc. and Canidae Pet Food Co.
  • The merger was facilitated by investment firm L Catterton.
  • Ethos Pet Brands operates its own manufacturing facility in Brownwood, Texas.
  • They have complete control over the formulas, quality, and nutrition of their pet food products.

The Historical Founders of Canidae Dog Food

Canidae Dog Food, a beloved brand known for its high-quality pet food products, was founded by John Gordon and Scott Whipple. With their passion for providing nutritious and wholesome food for dogs, they embarked on a journey to create a brand that pet owners could trust.

Since its inception, Canidae Dog Food has experienced solid growth and has become a household name among pet owners. The dedication and expertise of its founders have played a significant role in shaping the brand’s success.

John Gordon and Scott Whipple’s commitment to providing the best nutrition for pets has driven the brand’s innovation and continuous improvement. They have built a legacy that focuses on using high-quality ingredients and creating formulas that cater to the unique dietary needs of dogs.

Through their hard work and dedication, the founders of Canidae Dog Food have established a brand that pet owners can rely on for nutritious and delicious pet food products. Their legacy continues to inspire and influence the brand’s commitment to pet nutrition.

Who Owns Canidae Dog Food: The Rise of Ethos Pet Brands

Understanding the Merger: Canidae and Natural Balance

Canidae Dog Food is now owned by Ethos Pet Brands, a result of the merger between Natural Balance Pet Foods Inc. and Canidae Pet Food Co. This strategic combination has brought together two reputable brands in the pet food industry, solidifying their position as leaders in providing premium nutrition for pets.

Backed by Investors: The Role of L Catterton and Nexus Capital Management


The merger between Canidae and Natural Balance was facilitated by L Catterton, an investment firm that holds a majority stake in Canidae. Nexus Capital Management, another investment company, also played a significant role in the merger process. With the support of these investors, Ethos Pet Brands is well-positioned for continued growth and success in the pet food market.

Under the ownership of Ethos Pet Brands, Canidae operates its own manufacturing facility in Brownwood, Texas. This state-of-the-art facility enables them to have complete control over the formulas, quality, and nutrition of their pet food products. By overseeing every aspect of production, Canidae ensures that each batch of dog food meets their high standards and provides optimal nutrition for pets.

The Ethical Approach of Canidae Pet Food

When it comes to pet food, Canidae takes an ethical approach that sets them apart from the rest. The brand is committed to using responsibly sourced ingredients, ensuring that every pet receives the highest quality nutrition.

Responsibly Sourced Ingredients Championed by Canidae

At Canidae, they understand the importance of providing pets with nutritious and wholesome food. That’s why they carefully select their ingredients, ensuring they are responsibly sourced. By partnering with trusted suppliers who share their values, Canidae ensures that their pet food supports sustainable practices and animal welfare.

By championing responsibly sourced ingredients, Canidae not only prioritizes the health and well-being of pets but also promotes environmentally friendly and ethical practices throughout their supply chain.

Protein-Rich Products and Simple Nutrition

Canidae believes in the power of protein-rich nutrition for pets. Their recipes are specially crafted to provide the right balance of high-quality proteins, carbohydrates, and fats that dogs need for optimal health and vitality. They understand that pets thrive on a simple and natural diet, free from artificial additives or fillers.

By focusing on simple nutrition, Canidae ensures that their pet food is both delicious and nutritious. Their protein-rich products support healthy muscle development, promote strong immune systems, and provide the energy dogs need to lead active lives.

To summarize, Canidae takes an ethical approach to pet food by using responsibly sourced ingredients and creating protein-rich products that provide simple nutrition. With Canidae, pet owners can trust that their furry friends are receiving the highest quality nutrition for a happy and healthy life.

A Deep Dive into Canidae Dog Food Production

State-of-the-Art Brownwood Facility and Production Excellence

Canidae dog food is produced in our state-of-the-art manufacturing facility located in Brownwood, Texas. This cutting-edge facility is equipped with the latest technologies and adheres to the highest industry standards. It enables us to maintain meticulous control over every aspect of the production process, ensuring the consistency and quality of our pet food products.

At our Brownwood facility, we combine the expertise of our team with advanced manufacturing techniques to create exceptional dog food formulas. From sourcing premium ingredients to formulating recipes, every step is carried out with utmost care and precision. Our commitment to excellence is reflected in every bag of Canidae dog food.

When it comes to production, we understand that pet nutrition is of paramount importance. That’s why we have implemented stringent quality control measures to ensure that our products meet the highest standards. Our dedicated team of professionals oversees every stage of the production process, from ingredient sourcing to packaging, guaranteeing the nutritional integrity and safety of our dog food.

Maintaining Control: Canidae’s Dedication to Pet Nutrition

At Canidae, we are deeply committed to pet nutrition. We understand the vital role that proper nutrition plays in the health and happiness of our furry friends. That’s why we take great pride in being involved in every step of the production process.


By having our own manufacturing facility, we have the ability to carefully select and source the finest ingredients for our dog food recipes. We prioritize high-quality proteins, wholesome carbohydrates, and essential vitamins and minerals to create well-balanced and nutritious meals for dogs of all ages and sizes.

Our dedication to pet nutrition goes beyond ingredient selection. It extends to the production process itself, where we utilize advanced techniques to preserve the nutritional value of our dog food. From gentle processing methods to specialized packaging, we ensure that every bag of Canidae dog food delivers the optimal nutrition that pets need to thrive.

Canidae’s commitment to pet nutrition is the driving force behind our relentless pursuit of excellence in the production of dog food. Through our state-of-the-art facility and unwavering dedication, we strive to provide pet owners with the confidence that they are feeding their beloved companions the very best.

Key Highlights of Canidae Dog Food Production
State-of-the-art manufacturing facility in Brownwood, Texas
Advanced production techniques and technologies
Meticulous control over ingredient selection and sourcing
Stringent quality control measures
Commitment to preserving nutritional integrity
Dedication to providing high-quality and consistent products

What Sets Canidae Dog Food Apart: Quality and Ingredients

Canidae sets itself apart from other dog food brands through its unwavering commitment to quality and carefully selected ingredients. When it comes to the well-being of your furry friend, nothing is more important than the food they consume.

At Canidae, the brand understands the significance of providing pets with nutrition that promotes their overall health and happiness. That’s why they take great care in sourcing the highest quality ingredients for their dog food formulas.

The Natural Balance and Canidae Synergy: Complementary Food Solutions

With the merger of Canidae and Natural Balance, a new level of synergy has been achieved in creating complementary food solutions for pets. Natural Balance, renowned for its holistic approach to pet nutrition, brings its expertise and extensive product range to Canidae, enhancing the brand’s offerings.

Natural Balance Canidae
• Grain-free options • Limited ingredient formulas
• Novel protein sources • High protein recipes
• Life stage-specific formulas • Breed-specific formulas

Together, Canidae and Natural Balance offer a comprehensive range of options to cater to every pet’s unique needs, preferences, and dietary requirements.

Feeding with Confidence: Safety Testing at Canidae

When it comes to the safety of their products, Canidae leaves no room for compromise. The brand conducts rigorous testing procedures to ensure that their dog food meets the highest safety standards.

Each batch of Canidae dog food undergoes thorough testing, including ingredient analysis and microbial testing, to ensure quality and purity. By embracing these stringent measures, Canidae ensures that pet owners can feed their furry companions with confidence and peace of mind.

With Canidae, you can trust that every bite your pet takes is packed with nutrition and made with their best interests in mind.

Strategic Growth: The Expansion Horizons for Canidae Dog Food

New Product Development and Innovation

At Canidae, we understand the importance of continuous improvement and staying ahead of the competition. That’s why we have a dedicated focus on new product development and innovation. By constantly exploring new ingredients, formulations, and manufacturing techniques, we strive to provide pet owners with the best possible options for their furry friends.

canidae dog food strategic growth

Market Expansion Strategies and Customer Reach


Expanding our customer reach and market presence is a key part of Canidae’s growth strategy. We aim to make our products accessible to a broader audience and create brand awareness in new markets. By partnering with reputable retailers, expanding our distribution network, and leveraging digital marketing channels, we can reach more pet owners and ensure they have access to Canidae’s high-quality dog food.

Strategic Growth Initiatives Benefits
New Product Development Offering a wider range of choices for pet owners
Innovation Staying ahead of industry trends and evolving consumer preferences
Market Expansion Increasing brand visibility and customer base in new regions
Customer Reach Providing our high-quality products to more pet owners

Through our strategic growth initiatives, Canidae is poised for significant brand growth in the pet food industry. We are committed to the well-being of pets and the satisfaction of their owners, and we believe that our dedication to quality and continuous improvement will help us achieve our goal of becoming a leading brand in the industry.

Marketing and Distribution Mastery Behind Canidae Brand

Canidae’s success can be attributed to their ingenious marketing and distribution strategies. By understanding the importance of a strong brand presence in both online and offline channels, Canidae has created an omnichannel presence that seamlessly bridges the gap between the two.

Omnichannel Presence: Bridging Online and Offline Sales

Canidae recognizes the significance of having a robust online presence in today’s digital era. They have harnessed the power of e-commerce platforms and online marketplaces to reach a wide range of customers and provide easy access to their high-quality dog food products. By leveraging digital marketing techniques and optimizing their website for search engines, Canidae has successfully attracted online customers and established a strong online sales channel.

However, Canidae also understands that offline retail is still a vital component of their distribution strategy. They have developed strategic partnerships with brick-and-mortar pet stores and pet supply chains, ensuring that their products are readily available to customers who prefer in-store shopping experiences. This commitment to maintaining a strong offline presence has further solidified Canidae’s position in the market.

The omnichannel presence created by Canidae allows them to cater to the diverse preferences of their customers, whether they choose to shop online or visit physical stores. By providing a seamless and consistent experience across all channels, Canidae ensures that their customers can access their products anytime, anywhere.

Partnership Excellence: Wholesale and Retail Relationships

In addition to their omnichannel presence, Canidae has forged strategic partnerships with wholesale distributors and retail partners to expand their distribution network and reach a broader customer base. By partnering with wholesalers, Canidae can distribute their dog food products to a wide range of retailers, ensuring that their products are readily available in various locations.

Canidae also values strong retail relationships and works closely with pet stores and specialty retailers. Their commitment to providing exceptional support and service to their retail partners allows them to build strong and mutually beneficial relationships. By prioritizing these partnerships, Canidae secures prime shelf space and visibility in physical stores, making it easier for customers to find their products.

Overall, Canidae’s marketing and distribution strategies have allowed them to reach customers through multiple channels and establish a strong brand presence both online and offline. Through their omnichannel approach and strategic partnerships, Canidae continues to expand their customer reach and solidify their position as a leader in the dog food industry.

Community and Environmental Commitment of Canidae

At Canidae, we are deeply committed to both our community and the environment. We believe that taking care of our planet and supporting local communities is essential to creating a sustainable future for both humans and our beloved pets.

Regenerative Agriculture: Canidae’s Contribution to the Planet

One of our core initiatives is promoting regenerative agriculture practices. We understand the importance of sustainable farming methods that replenish the soil and promote biodiversity. By sourcing our ingredients from regenerative farms, we contribute to the health of the land and support farmers who prioritize environmental stewardship.

canidae dog food sustainability

Regenerative agriculture goes beyond sustainable farming. It aims to restore the ecosystem, improve soil health, and mitigate climate change. By supporting regenerative agriculture, Canidae is actively involved in creating a positive impact on the planet.

Local Manufacturing: The Brownwood, Texas Impact

Our commitment to sustainability extends to our manufacturing process. We are proud to operate our own state-of-the-art facility in Brownwood, Texas. This local manufacturing not only allows us to have complete control over the quality and nutrition of our pet food, but it also has a significant positive impact on the community.

By manufacturing locally, we support the local economy, providing jobs and contributing to the growth and prosperity of the Brownwood community. Additionally, having our facility nearby reduces transportation emissions, minimizing our carbon footprint and helping to protect the environment.

Join Canidae in our Commitment to Community and Environment

At Canidae, we believe that every action counts when it comes to creating a better world. We are proud of our community and environmental commitments, and we invite you to join us on this journey towards a more sustainable future.

Together, we can make a difference, one bowl of nutritious and responsibly sourced Canidae dog food at a time.


In conclusion, Canidae Dog Food is a trusted brand that puts a strong emphasis on providing pets with high-quality ingredients and optimal nutrition. Under the ownership of Ethos Pet Brands, Canidae continues its commitment to excellence in the pet food industry. Pet owners can rely on Canidae to deliver the best nutrition for their beloved companions.


With a dedication to sourcing responsibly and using simple, natural ingredients, Canidae stands out among other dog food brands. Their recipes ensure that pets receive the necessary nutrients without any artificial additives or fillers. Canidae’s focus on quality and nutrition sets them apart from the competition.

Through their state-of-the-art manufacturing facility in Brownwood, Texas, Canidae maintains complete control over the production process. This allows them to uphold rigorous standards and consistently provide high-quality products. Furthermore, Canidae’s commitment to safety testing ensures that pet owners can feed their furry friends with confidence.

As Canidae continues to grow and expand its product offerings, they remain dedicated to customer satisfaction. With an omnichannel presence and strategic partnerships, Canidae ensures that their products are accessible to pet owners across various channels. Moreover, Canidae’s community and environmental commitment, including their support for regenerative agriculture, demonstrate their commitment to sustainability.


Who owns Canidae Dog Food?

Canidae Dog Food is owned by Ethos Pet Brands, which was formed through the merger of Natural Balance Pet Foods Inc. and Canidae Pet Food Co.

How was the merger facilitated?

The merger of Natural Balance and Canidae was facilitated by investment firm L Catterton, a majority shareholder in Canidae. Nexus Capital Management, another investment company, also contributed to the merger.

Where is Canidae Dog Food produced?

Canidae Dog Food is produced in their own manufacturing facility in Brownwood, Texas, where they have complete control over the formulas, quality, and nutrition of their pet food products.

Who were the founders of Canidae Dog Food?

Canidae Dog Food was founded by John Gordon and Scott Whipple, and the brand has a rich legacy and has experienced solid growth over the years.

What is the ethical approach of Canidae Pet Food?

Canidae takes an ethical approach to pet food by using responsibly sourced ingredients and crafting recipes that provide simple nutrition without artificial additives or fillers.

What sets Canidae Dog Food apart from other brands?

Canidae sets itself apart through its commitment to quality and carefully selected ingredients. The merger with Natural Balance has brought synergy and complementary food solutions to Canidae’s product lineup. Additionally, Canidae conducts rigorous safety testing to ensure their products meet the highest standards.

What are Canidae’s strategic growth plans?

Canidae has strategic growth plans in place, including new product development and innovation, as well as expanding their market reach to reach more customers and continue growing their brand.

How does Canidae market and distribute their products?

Canidae has established an omnichannel presence, bridging online and offline sales channels. They have also formed strategic partnerships with wholesale and retail partners to expand their distribution network and reach more customers.

What is Canidae’s community and environmental commitment?

Canidae contributes to regenerative agriculture practices and promotes sustainable farming methods. Their local manufacturing facility in Brownwood, Texas has a positive impact on the community, supporting the local economy and reducing their carbon footprint.

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